SBB College


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About Us

It was the last generation of the old west. Hitching posts -- wooden beams used to tie up horses -- still dotted the dirt roads of Santa Barbara, California, an isolated small town along California's Pacific coast. But times were changing.

A prosperous business community needed trained workers. Recognizing this growing need, J.E. Metzger opened Santa Barbara Business College in 1888. The new college was an instant success. At the time, Santa Barbara Business College educated area teachers and offered courses in banking, merchandising, shorthand, typing, and business law.

Metzger saw that the business world was changing. He strongly held that workers needed new and modern skills to advance in their careers. In 1888, he wrote, ''The world moves with a wonderful velocity. Old methods are dead. The new ones are what you need and must have.'' Under Metzger's leadership, Santa Barbara Business College prided itself on providing employment-focused education and training. That tradition continues today.

In the 1890's, leadership of the College was handed to Edward B. Hoover. In addition to his work at the College, Hoover was very interested in developing the business opportunities available in town, and was a charter member in organizing the local Chamber of Commerce. Hoover's involvement with other business leaders gave him specific insight into which specific skills local employers needed. Quick to respond, Santa Barbara Business College, under Hoover's direction, adapted quickly to teach specific skills that were in demand.

Over the years, the College added programs


Rep/Contact Info

Arlene Purisima
Financial Services Manager