Marketing Manager - Santa Maria Town Center

Santa Maria Town Center
Job Description
Spinoso Real Estate Group is currently seeking an experience Marketing Manager in Santa Maria, CA.

Conceptualize, direct and implement all aspects of a strategic marketing plan for a regional shopping center that is aligned with the property’s business goals and long-term vision, with the results of increased center sales productivity and retention. Positively positions the center and the Company in the marketplace and shopping center industry. Responsible for effectively communicating with consumers through social medial networks. Responsible for leading Marketing Assistants or staff and working cooperatively with the General Manager and the Corporate Office to produce excellence in marketing quality and performance.

Essential Duties and Responsibilities
Center Marketing Plan
  • Works with the corporate and mall team to develop the vision for the property and develops, implements and evaluates the center’s annual marketing plan
    • Center Marketing Budget
      • Develops center’s annual marketing budget and prepares reforecasts as needed. Reviews and approves invoices for marketing expenses and adheres to budget guidelines
  • Reporting
    • Working with the GM, meets all reporting requirements including corporate, client and mall level reports
  • Website and Social Media
    • Manages the center’s website with a strong emphasis on social media initiatives and strategy to maximize the center’s presence on Facebook, Twitter, Pinterest and other related social media networks
  • Leasing Assistance
    • Regularly communicates with leasing providing current market trends and local market updates and information. Assists in the administration of lease provisions applicable to marketing. Implements marketing strategies for new store openings
  • Tenant Relations
    • Establishes and maintains strong tenant relations. Consults with and advises tenants on sales productivity and involvement in the center marketing plan. Acts as a liaison for tenants to be informed of tenant events and promotions and ensure adequate exposure through the mall’s social network programs
  • Sales Analysis
    • Working with the GM, monitors tenant sales trends and implements programs to assist underperforming tenants and those that are close to meeting their sales breakpoints. Offer advertising solutions to assist struggling tenants to help them meet their sales goals (RMU displays, door or floor clings, mall signage, and tie-in to events)
  • Advertising and Communication
    • Directs the development (using corporate shell campaigns) and execution of all advertising for the center. Includes the planning and development of a cohesive branding campaign and the annual media buy
  •  Community Relations
    • Works with the General Manager to plan, coordinate and execute community relations events. Networks professionally with appropriate community leaders and institutions
  • Center Events and Promotions
    • Develops and implements strategic center events with the goal of increasing traffic and sales
  • Public Relations
    • Develops and manages an annual publicity plan including initiating, preparing and distributing approved press releases and handling responses to media inquiries in accordance with SREG policy
  • Market Research
    • Responsible for analysis of market research and using research to effectively market the center. Researches, analyzes and monitors the retail competition and demographic factors that affect the present and future market potential of the center. Uses existing market research and other resources in completing strategic planning
    • Manages implementation of market research studies, including intercept surveys, telephone and vehicle studies, if required and budgeted
  • Visual Communications
    • Directs all visual communication at the center including, but not limited to directories, window displays, and holiday décor
  • Manages people, projects and resources including, where applicable, an administrative assistant, as well as outside vendors, consultants, advertising and public relations agencies
  • Work with the leasing and development team to develop a strategic plan for the center’s redevelopment and grand opening if applicable
    • Develop a Marketing plan and budget for the redevelopment grand opening
  • Team Communication
    • Participates as an integral member of the management team, working on related programs including Emergency Planning and Communication
  • Improves processes related to above duties and responsibilities
  • Works extended hours, including weekends or holidays, as necessary to achieve the desired results for the center
  • Other duties as assigned or required
    Qualification Requirements
    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    Education and/or Experience
    • Bachelor’s degree (B.A.) preferably in marketing from a four-year college or university; minimum Associates degree in marketing
    • Three years related marketing experience in a relevant field
    • CMD or equivalent preferred
    • Excellent verbal and written communication skills
    • Intermediate to excellent math skills and analytical ability
    • Ability to work in a team-oriented environment
    • Ability to work in a fast-paced environment, meeting frequent deadlines
    • Demonstrated organizational skills
    • Intermediate to expert ability to use Microsoft Office, Word, Excel and other software programs
    • Intermediate to expert ability to use social media platforms such as the mall web page, Twitter, Facebook and other relevant platforms
    Physical Demands
    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    • Manual dexterity sufficient for heavy use of a keyboard, mouse and telephone/radio
    • Speech and hearing sufficient for regular communications on the phone, radio or face-to-face
    • Vision sufficient for use of a computer monitor and transaction documents
    • Ability to walk, bend, stoop and reach
    • Ability to lift 20 lbs, and occasionally up to 40 lbs
    • Sufficient sense of smell to detect dangerous odors
    • Ability to stand for long periods of time
    • Must be able to be mobile to include moving around office premises, as well as frequent reviews of the mall interior and exterior
       If you have the skills necessary to thrive in a fast paced environment, we offer a competitive salary, excellent benefits package and a genuine career opportunity. Please fill out form below, or send your cover letter, resume and salary requirements to

      Spinoso Real Estate Group is proud to be an Equal Opportunity Employer.

Contact Information